This training module will enable account officers to learn and understand the importance of effective communication in their roles in Relationship Development and PAR management. The learner will be able to identify and define the different components of communication. Through understanding andrelating the performing AO Attributes in the actual work, the learner will be able to understand the essence of effective communication. This module includes specific and concrete examples that will reinforce the learning of concepts and processes of communication. Overall, this training will equip the account officers with the basic concepts of communication and how it is effectively applied in building positive relationships and in managing the PAR.